Widgets – Key to YouTube Success
A YouTube case study was published a couple of days ago on Startup Review. It’s pretty well written. Much of the information is already well known and covered thoroughly. But, it’s still worth a quick read. The thing we like to point out is that they give credit to the YouTube video embed widget and its viral marketing impact as one of the key factors in YouTube’s success.
Viral customer growth due to widget marketing
YouTube allowed users to easily embed any hosted videos on web pages or blogs. This turned out to be particularly popular with social-networking websites, especially MySpace. The inbound links from these “widgets” also helped YouTube increase its page rank on Google, thereby driving traffic via natural search..
The widget was obviously not the only reason for YouTube’s success, but it’s nice to have people acknowledge widgets when appropriate.
[via Snipperoo Blog]