Clearspring and NBC Universal Push Widgets
Clearspring and NBC Universal announced today that NBCU will be using the Clearspring widget syndication and distribution platform to distribute widgetized NBCU content. The initial launch will include content from Dateline, Hardball with Chris Matthews, Meet the Press and NBC Nightly News with Brian Williams, as well as content from NBC Sports, DotComedy.com and iVillage.com, according to the press release.
Plans are to expand on the available content and allow for “deeper engagement for fans of NBCU content.” Users will be able to personalize the widgets and post them to their personal blogs, social networking profiles, web sites, start pages, etc.
Clearspring is positioning itself to be the leading widget syndication and distribution platform.
- today’s announcement with NBCU
- CBS back in May
- 3 billion widgets served in May (currently over 4 billion)
- announced $5.5 million in its second round of funding back in March
- existing widgets and partnerships (NBA [Players, Scoreboard], The Colts, March Madness)
NBCU appears to understand the changing landscape and is embracing it. They have been pushing their programing to broadband, mobile, iTunes and more. Back in March, NBC.com announced social-networking tools and the ability for their viewers to share NBC videos. This partnership with Clearspring illustrates that they are taking a lead in the new digital media landscape.
“We want to create a fun, shared experience for our users and understand their needs as they interact with our content beyond our online properties.” said Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal.