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Widgets Are Here to Stay

Jul 28 2007

Lawrence over at Sexy Widget has compiled a great list of widget related ventures and those who are funding them. With the diversity in companies and sources of financial support, widgets are here to stay.

Here’s the first 5 from the Sexy Widget list. Head over to Sexy Widget for the complete list.

Benchmark – Benchmark has invested in avatar company Gizmoz, widget distribution platform Gigya (review), and start page / widget aggregator PageFlakes.

Sequoia – Sequoia has invested in widget powerhouse RockYou, and is also rumored to have invested in Widgetbox.

Mark Cuban – Mark Cuban is an investor behind Goowy, which is the developer of widget platform and aggregator YourMinis. Cuban has also invested in file sharing service Box.net (review), the developer of one of my favorite widgets.

Union Square Ventures – Union Square Ventures has invested in Feedburner (sort of a widget company), Adaptive Blue (review) (a toolbar / widget powered service), and avatar company Oddcast.

Trinity Ventures – Trinity was the lead investor in Photobucket.




Digg Widget Do We Really Need It

Jul 26 2007

Digg released a Digg Widget a few days ago. It seems odd to us that no official widget existed before; at the same time it seems odd to us that Digg needed an official widget. This new widget is basically a customiz-ed/able RSS reader (of sorts, see note below). As far as we can remember, Digg has provided RSS feeds for various categories, topics, users, actions, etc. These feeds are pulled into the widget and displayed for the user. Items link back to digg.com as to be expected. Design of the widget is simple and to the point.

Customizing the widget and getting your own is just a few quick steps away. You can choose a few default themes or customize the color scheme yourself. Next, you have the decision of what you want to show in the widget. Such as, all stories, by topic, top 10, by user, among a few others. Lastly, you get to choose what and how items are displayed. Number of items, Digg counts, titles and descriptions are some of the elements you have control over. The preview widget is displayed and updated as you make your selections, which is a nice touch.

The code is presented at the bottom; also as you make your selections. Overall, it is a nice implementation and clean design. As this widget evolves, we believe it will be even better.

However, we do have some reservations about the widget. It’s currently a JavaScript widget, which means it won’t play nicely with most social/controlled networks. Again, this widget seems to be just a RSS reader so why not provide a Flash version? Granted, with security restrictions, the Flash widget may not have much value if you can’t link back to Digg. But, you still get the name and brand out there.

For a completely integrated blog experience, you could just plug the RSS feed into a WordPress RSS widget/plugin. What is the real draw for this widget to a blog owner? If the RSS feeds are already available, then why mess with the additional Digg Widget code?

Or, if you like a completely customized widget (and you have the skill), just find the RSS feed you want and build your own. Or, if you like a RSS widget that already exists, just plug in the RSS feed into your favorite RSS widget.

To be fair, the official Digg Widget is simple to use for the general public. And, we did notice the option to restrict the items to a specific domain. We don’t believe there is a standard RSS feed for that option, so it does seem this widget has additional value that you can’t get on your own. However, this option is likely useless for a small site that doesn’t get much traffic or “diggs.” Only larger sites with digg activity will benefit from this feature.

Note: The Digg Widget is not a RSS feed reader by definition. It does not utilize the existing RSS feeds on the site but rather a new web service API which returns JSON responses. We describe the widget as a RSS reader because conceptually and visually that is what it is.

For additional coverage, check out…




Start The Week Off With a Funny Video

Jul 23 2007

Web Crash 2007 - The Onion

[via TechCrunch]