StickiWidgets

Here is a list of 10 things to consider when building widgets. The items are not in any particular order (hence no numbering) and it does not necessarily mean you have to meet each item. However, we do believe that each item should be considered and conscious decisions should be made regarding each point. Each widget, project and company has its own set of requirements and time lines, so as long as though was put into the process, a widget can meet your goal without delivering on every element listed.

• Compelling content for reader and publisher

  If the content is not interesting for anyone, then why would anyone bother to use or spread it? It’s not just about RSS feeds and cute badges, the possibilities are endless.

• Remember it’s a three way relationship; engage the reader, benefit the publisher and brand yourself

  Many forget that this is a complex relationship. Not only do you have to brand yourself through the widget, but you also have to give a reason for a publisher to use the widget. Are they getting cool content, new features or something unique? What do the readers get out of this?

• Customizations, the more the better

  Beyond branding for yourself, keep in mind that widgets live outside your domain. This means that the more customizations available the more seamless publishers can integrate the widget with their own site, brand and design. Whether it be size, color or headers, flexibility is the key.

• Distribution mechanism, embeddable everywhere

  Why limit your audience? As technology barriers are lowered, more and more people become potential “publishers.” This can be anyone with a profile page, blog or full fledge site.

• Internalize functions, keep as much in the widget as possible

  While your brand, product and site are important, so is the publisher’s. It’s a fine line and a balancing act, but if you can strike a mutually beneficial feature set that is able to keep the readers attached to the publisher while driving traffic home as needed, then you have a potentially successful widget.

• Remote updates

  The ability to update widgets in the wild remotely is important. Widgets must be able to evolve as conditions change and if you are not able to push updates remotely, you risk hurting your brand with outdated or broken widgets.

• Performance

  Everyone is vying for everyone’s time. The web is no exception. The widget must perform without delay for both the reader and the publisher. The reader will not wait for content and the publisher will not tolerate a widget that bogs down their entire page.

• Tracking and analytics

  You do know where your widgets are and how they’re doing, right?

• Business and marketing goals

  What was the purpose for the widget? If you didn’t know that to begin with, how can you start to measure the usefulness or success of the widget? Or, even build a widget in the first place…

• Lastly, don’t forget about the users

  We mentioned this earlier, but it’s worth stating again. Don’t forget about the users. In this case, the user is anyone that will have anything to do with the widget, publishers and readers.

OK, so we’re a little late in reporting this. Things have been busy around here. In any case, the winner of the WidgetCon 2007 Widget Contest was announced last week.

“We are pleased to announce our Big Widget Winner: Ernesto Quezada and his Moving Earth widget! Ernesto’s widget mashes together official Geological Survey information with Google Maps, showing up-to-date quakes and their magnitude with graphics and animation. It’s pretty cool, take a look…” - WidgetCon Blog

Here is Ernesto Quezada’s response when told he had won.

“Well, I’m still in shock! It really took me by surprise; it is a great honour for me to have participated and specially to have won the big widget challenge. I was born in El Salvador, Central America in 1975 but moved to London, England in 2002…Apart from being my work, new media is my hobby, that’s why I love experimenting with different technologies. When I heard about the big widget challenge, I thought about building something related to our planet and to my background. My home country has been hit by many earthquakes throughout history, many have had devastating effects and even though I’ve moved to a place where there are no quakes at all, its still in me the fear for these natural phenomena.” - WidgetCon Blog

We would like to congratulate Ernesto Quezada. The widget is pretty cool and being based in Los Angeles, we definitely see the value and interest this widget has.

Our good friend Derek over at Widgets Lab was kind enough to provide us with a Pownce invite. If you didn’t know, Pownce is currently in private beta and available by invite only. We have not spent enough time on the system yet to provide a review, so here’s the info from the Pownce About page.

“Pownce is a way to send stuff to your friends. What kind of stuff? You can send just about anything: music, photos, messages, links, events, and more. You can do it all on our web site, or install our lightweight desktop software that lets you get out of the browser.” - Pownce About Page

If you’re interested in Pownce and would like an invite, we have 3 available for our readers. Just leave a comment on this post with your request and make sure to enter your email address in the email field of the comment form. The email will not be displayed and rest assured we will never share your email with anyone.

For reviews and more information check out:

• Mashable - Pownce: Against All Odds, Pownce Blew Us Away
• TechCrunch - Kevin Rose’s New Startup: Pownce
• Scobleizer - Twitter vs. Pownce