StickiWidgets

Not to be out done by the recent press release of RockYou’s $35M round of funding, KickApps and Clearspring announces a partnership to “ACCELERATE
WIDGET CREATION, DISTRIBUTION AND ADVERTISING.”

We’ve not seen any of the KickApps Widget Studio beta or features that spawn out of this partnership, so this is a very interesting development and we’ll keep an eye on it.

KICKAPPS AND CLEARSPRING PARTNER TO
ACCELERATE WIDGET CREATION, DISTRIBUTION AND ADVERTISING

Companies Collaborate on Advancing KickApps’ WidgeAD™ Format and Clearspring’s Widget Ad Network

New York and Mc Lean, VA, June 10, 2008 — KickApps, the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

more…

This is the sequel to the original Internet Party by Those Aren’t Muskets!.

Internet Intervention: Myspace finally gives up on the internet.

Internet Party 2: An Intervention for MySpace — powered by cracked.com

Jeremiah Owyang has a great list of attributes that characterize successful campaigns targeting social networks. While not all widgets are part of a marketing campaign, the list is still very applicable to all widgets. It’s definitely a must read. Here are the first three items from the list, head on over to Jeremiah’s blog for the complete list. Don’t forget to check out the comments for some good feedback and conversations.

Marketing Campaigns on Social Networks share the following attributes:

• Meets a business objective: First and foremost, any marketing campaign or activity should match with a business objective, regardless of the tools being used.
• Encourage Member Interaction: The most successful social networking campaigns and efforts involve the audience.
• Quickly scale: Social networks are designed for information to quickly move from member to member, so campaigns that lean on these capabilities perform the best. These attributes known as Velocity, Viralness, and Spread are key.

“What makes a Successful Marketing Campaign on Social Networks?” - Web Strategy by Jeremiah