Not to be out done by the recent press release of RockYou‘s $35M round of funding, KickApps and Clearspring announces a partnership to “ACCELERATE
WIDGET CREATION, DISTRIBUTION AND ADVERTISING.”
We’ve not seen any of the KickApps Widget Studio beta or features that spawn out of this partnership, so this is a very interesting development and we’ll keep an eye on it.
KICKAPPS AND CLEARSPRING PARTNER TO
ACCELERATE WIDGET CREATION, DISTRIBUTION AND ADVERTISING
Companies Collaborate on Advancing KickApps’ WidgeAD™ Format and Clearspring’s Widget Ad Network
New York and Mc Lean, VA, June 10, 2008 — KickApps, the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.
Congratulations to Hooman and everyone over at Clearspring. This shows a healthy widget ecosystem and the numbers reported by Clearspring are impressive.
- 126M unique widget viewers in March
- More than 33B widget views served since its launch in 2007
Official Press Release:
WORLD’S LARGEST WIDGET SYNDICATOR CLEARSPRING SECURES $18 MILLION IN FUNDING
New Enterprise Associates Leads the Round
McLean, Va., May 21, 2008 — Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, has secured $18 million in a series C funding round that includes leading venture capital firm New Enterprise Associates (NEA), Novak Biddle Venture Partners and other current investors. The new round will fund expansion of Clearspring’s viral marketing network, which currently serves and tracks almost four billion widgets monthly. It will also be used to extend Clearspring’s reach into international markets and further develop its rapidly growing advertising network and vast data infrastructure and optimization services. Clearspring’s category leadership is well-established — according to comScore’s Widget Metrix report, Clearspring tallied 126 million unique widget viewers in March 2008, making it the No. 1 widget platform in the world.
“No other widget company has the breadth of relationships with content publishers, advertisers, developers and social media, as well as the full suite of widget services including syndication, in-depth analytics and easy-to-use monetization tools,” said Harry Weller, partner at NEA. “Clearspring is the leader in this space, and we look forward to working with the company as it expands its platform and extends its reach into global markets.”
Read the entire press release here.