We’ve not seen any of the KickApps Widget Studio beta or features that spawn out of this partnership, so this is a very interesting development and we’ll keep an eye on it.
KICKAPPS AND CLEARSPRING PARTNER TO
ACCELERATE WIDGET CREATION, DISTRIBUTION AND ADVERTISING
Companies Collaborate on Advancing KickApps’ WidgeAD™ Format and Clearspring’s Widget Ad Network
New York and Mc Lean, VA, June 10, 2008 — KickApps, the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.