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Posts Tagged ‘Launchpad’

Team USA Olympics Widget Strategy with AddThis

February 4th, 2010 2 comments

Team USA has been promoting their athletes and the upcoming 2010 Winter Olympics in Vancouver with a couple of widgets. With the games just 8 days away, we thought we should take a closer look at the widgets.

The widgets themselves are pretty straight forward. The 2 widgets are essentially the same widget in 2 sizes. Both widgets are 300 pixels wide with one being a standard IAB 300×250 pixels. In each widget you get video and athlete content along side a twitter feed. The twitter feed is a nice touch as it gives the widget fresh content more quickly and engages the visitors in the conversation.

As standard practice, you can share this widget and this is where the widget gets interesting for us. Now that Clearspring has announce the end of their Launchpad platform in favor of the AddThis product, a few key items have surfaced as a result of the transition to the AddThis sharing platform.

Built-in gadget, app and embed sharing are now gone as they are not currently supported by AddThis. Google gadgets has been replaced with Google Bookmarks, apps were replaced with stream/feed posts and embeds are now up to the widget coders to support on their own. These changes are not necessarily bad, but they were nice features within Launchpad (not to mention a slew of other features but we’ll save that for another post).

So far so good, even with the loss of the Google Gadgets and Facebook/MySpace Apps.

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