Archive

Posts Tagged ‘Social Networks’

Nimbuzz Launches Free iPhone iPod Touch VoIP and Chat App

November 26th, 2008 1 comment

Here’s an interesting press release, we haven’t tested so no comments or review yet.

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NIMBUZZ LAUNCHES FREE IPHONE APPLICATION

Brings free IM buddy calling, landscape mode chat, and massive instant messaging and social network support to iPhone and iPod touch

26 November 08 – Rotterdam – Nimbuzz (www.nimbuzz.com), the most comprehensive mobile Instant Messaging, (geo) presence and VoIP provider launches into the Apple iPhone App Store. The free application lets users call, chat and message, for free, with their friends on virtually all major instant messaging communities and social networks, including Skype, Yahoo! Messenger, Facebook, MySpace, AIM, Windows Live Messenger, Google Talk, ICQ, Jabber, and more.

Specifically for the needs of iPhone users, this will be the first complete messaging product available with landscape mode chat, IM buddy calling (including Yahoo!), and regional social network support – and it is free.

Users turn the product on its side to use a wide keyboard for fast and easy typing. Furthermore, Nimbuzz is the first product to offer IM buddy calling over Wifi to Yahoo! Messenger as well as Google Talk, Skype, and Windows Live Messenger.

Nimbuzz supports chat for local social networks, such as StudiVZ, the biggest German speaking social network, Hyves for The Netherlands, and Gadu-Gadu in Poland.

Read more…

PopJax Video Trivia Game Widgets

September 14th, 2008 5 comments

Here are some video trivia game widgets from PopJax.com. The widgets are pretty straight forward and interesting enough to pass the time. They are leveraging YouTube videos and YouTube services for their widgets. This is a smart move as that will significantly lower their overhead.

The widgets have login and registration within the widgets, this is a nice touch. No need to force people back to home base if it’s not needed. Though, there is a Community/Social Network going on.

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KickApps and Clearspring Widget Partnership Announced

June 10th, 2008 No comments

Not to be out done by the recent press release of RockYou‘s $35M round of funding, KickApps and Clearspring announces a partnership to “ACCELERATE
WIDGET CREATION, DISTRIBUTION AND ADVERTISING.”

We’ve not seen any of the KickApps Widget Studio beta or features that spawn out of this partnership, so this is a very interesting development and we’ll keep an eye on it.

KICKAPPS AND CLEARSPRING PARTNER TO
ACCELERATE WIDGET CREATION, DISTRIBUTION AND ADVERTISING

Companies Collaborate on Advancing KickApps’ WidgeAD™ Format and Clearspring’s Widget Ad Network

New York and Mc Lean, VA, June 10, 2008 — KickApps, the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

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Successful Marketing Campaigns and Widgets

February 21st, 2008 No comments

Jeremiah Owyang has a great list of attributes that characterize successful campaigns targeting social networks. While not all widgets are part of a marketing campaign, the list is still very applicable to all widgets. It’s definitely a must read. Here are the first three items from the list, head on over to Jeremiah’s blog for the complete list. Don’t forget to check out the comments for some good feedback and conversations.

Marketing Campaigns on Social Networks share the following attributes:

  • Meets a business objective: First and foremost, any marketing campaign or activity should match with a business objective, regardless of the tools being used.
  • Encourage Member Interaction: The most successful social networking campaigns and efforts involve the audience.
  • Quickly scale: Social networks are designed for information to quickly move from member to member, so campaigns that lean on these capabilities perform the best. These attributes known as Velocity, Viralness, and Spread are key.

What makes a Successful Marketing Campaign on Social Networks?” – Web Strategy by Jeremiah

Clearspring Empowers Widgets

November 30th, 2007 2 comments

Clearspring released their early-access In-Widget Services API a few weeks ago. The initial release only supports Flash ActionScript 2, but ActionScript 3 and JavaScript are planned for later versions. These APIs were previously only available to Clearspring’s internal studio team.

In-Widget Services

Clearspring provides a number of APIs that you can use from within your widget. These APIs allow you to do things like invoke our viral sharing services programmatically, get information on the viewer of your widget, access properties of the widget and where it is located, and more.

The APIs are divided into three logical categories, each with a number of properties and functions:

  • Context
  • Menu
  • Track

The In-Widget Services API is now available for your widget if it is registered with the Clearspring platform.

What really makes this interesting is now you will have to ability to get information about your widget that you couldn’t get before. This information can then be passed back to your own server side services powering your widget. The widget can now be aware of its location and become an intelligent app. You’re no longer limited to “dumb” badges and widgets.

context.DOMAIN

The domain (if known) in which the running widget is embedded. If domain is unknown, DOMAIN will be undefined.

context.user.geo.getCountry

Returns the user’s ISO-3166 country code (e.g., “US”).

For example, with context.DOMAIN you will be able to determine if your widget is placed at myspace.com or some other domain. Pass this information back to your server and display appropriate features to the end-users. If the destination site has APIs, you could even display a friends list or other details the platform provides. There is no technical reason why widgets can’t access the social graph and become a social apps, as long as the platforms open up their systems and policies.

Another example is access to the country location of the user. This can obviously be used to customize your widget for specific users based on their location, culture, language, localized services, etc.

These are just couple of methods available. See the documentation for the complete list of available services and methods.

Widgets can and will become more intelligent as standards are agreed upon and platforms open up. They will become applications much like Facebook Apps. While they may not be as fully integrated as a platform specific application (though they can come close), they will be more portable and flexible than a platform app.

A few of the items were already available to developers who knew what they were doing, but Clearspring extends the available information and makes it much easier for developers. Clearspring is leading the way in deploying a powerful widget platform to go beyond what you typically see right now. We just need developers to start innovating and taking advantage of this. Much of the focus and news lately has been on Facebook Apps and OpenSocial, but widgets are still a very viable and powerful tool.

Rather than trying to define a widget or an app, we should be embracing all methods of development and approaching it with the idea that the best solution is the one that is right for your business.

And, we should stop thinking of widgets as just badges. They can and will be “Intelligent Widget Apps”.