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Posts Tagged ‘Strategies’

Team USA Olympics Widget Strategy with AddThis

February 4th, 2010 2 comments

Team USA has been promoting their athletes and the upcoming 2010 Winter Olympics in Vancouver with a couple of widgets. With the games just 8 days away, we thought we should take a closer look at the widgets.

The widgets themselves are pretty straight forward. The 2 widgets are essentially the same widget in 2 sizes. Both widgets are 300 pixels wide with one being a standard IAB 300×250 pixels. In each widget you get video and athlete content along side a twitter feed. The twitter feed is a nice touch as it gives the widget fresh content more quickly and engages the visitors in the conversation.

As standard practice, you can share this widget and this is where the widget gets interesting for us. Now that Clearspring has announce the end of their Launchpad platform in favor of the AddThis product, a few key items have surfaced as a result of the transition to the AddThis sharing platform.

Built-in gadget, app and embed sharing are now gone as they are not currently supported by AddThis. Google gadgets has been replaced with Google Bookmarks, apps were replaced with stream/feed posts and embeds are now up to the widget coders to support on their own. These changes are not necessarily bad, but they were nice features within Launchpad (not to mention a slew of other features but we’ll save that for another post).

So far so good, even with the loss of the Google Gadgets and Facebook/MySpace Apps.

Read more…

Launching a Widget Campaign Best Practices

February 24th, 2008 No comments

iMedia Connection has a post up, “4 widget best practices” by Nikole Brake, containing good information on launching widget campaigns. The best practices are specific to widget campaigns and are a good addition to the attributes of a successful social network marketing campaigns post by Jeremiah Owyang from a few days ago.

4 widget best practices

If you’re launching a widget campaign, consider these strategic and technical factors to maximize your campaign’s impact.

The intense popularity of widgets, gadgets, Facebook applications and their kin has advertisers and publishers eager to get on board. But before you invest in a widgetized advertising campaign, there are a number of strategic and technical factors to consider. There are also important guidelines to follow to ensure you get the most from your investment.

Are you ready to let go?
That’s the first question to ask yourself, because consumers interact with widgets (and thus your content) outside the confines of your website…

Serve a purpose, and serve it fresh
Widgets shouldn’t simply be advertisements for your content or service…

Stick with standards and partners you know
On the development side, adhering to IAB standards maximizes the number of potential placements for your widget…

The distribution question
Once you’ve created your widget, how do you get it to fly?…

Head over to iMedia Connection for the full post.

[via Snipperoo Blog]

Successful Marketing Campaigns and Widgets

February 21st, 2008 No comments

Jeremiah Owyang has a great list of attributes that characterize successful campaigns targeting social networks. While not all widgets are part of a marketing campaign, the list is still very applicable to all widgets. It’s definitely a must read. Here are the first three items from the list, head on over to Jeremiah’s blog for the complete list. Don’t forget to check out the comments for some good feedback and conversations.

Marketing Campaigns on Social Networks share the following attributes:

  • Meets a business objective: First and foremost, any marketing campaign or activity should match with a business objective, regardless of the tools being used.
  • Encourage Member Interaction: The most successful social networking campaigns and efforts involve the audience.
  • Quickly scale: Social networks are designed for information to quickly move from member to member, so campaigns that lean on these capabilities perform the best. These attributes known as Velocity, Viralness, and Spread are key.

What makes a Successful Marketing Campaign on Social Networks?” – Web Strategy by Jeremiah

Hub, Spoke and Widgets

February 5th, 2008 No comments

Lawrence has a great post over at Sexy Widget on “Building a Web Service in a Distributed World.” While he raises more questions than answers, he does provide details and a viewpoint based on his experiences and his company, RateItAll.com. We agree that there isn’t a one size fits all solution and that each company will have to look hard to see what model fits their business.

Here’s a excerpt from the post to wet your appetite.

So what’s the right model? Fully distributed like Zynga or a focus on a core community with only marginal outreach to the SNS like Yelp? And how should you manage your various user bases? Should a user on one SNS be able to interact with a user of another SNS via your app (Zynga)? Or should the user bases be kept separate (iLike and Flixster)? And what should be the ultimate goal of your distributed business? Reach or feature ownership? And what brings a higher chance of success porting an existing web service to the social networks (Flixster), or building something native (Renkoo)?

It’s unlikely that one size will fit all. But I have come to some conclusions in regards to my own company.

It’s called Hub and Spoke.

Head on over to read the entire post.

Categories: Widgets Tags: , ,

Amazon Dives Head First Into Widgets

September 21st, 2007 No comments

Amazon has always had widgets of sorts with their ad placement tools. However, they have recently released a slew of new widgets that aims to generate more means to grab market share for themselves. There are currently 16 widgets available from Amazon. Check out their widgets page for the full list and to get your own Amazon widget.

The first thing they did right was allowing both affiliates and non-affiliates to use the widgets. Obviously if you are an affiliate you will benefit from that and if not, then you still get the benefit of added content. The variety of widgets driven off the Amazon product inventory range from videos, slideshows, favorites, wish lists to product links. Most site owners and bloggers should be able to find at least one that fits in well with their site content. The product catalog with reviews and ratings is a nice value add for just about any site. Couple that with the affiliate program and it’s an easy decision. We just have to wait to see how well the widgets and affiliate program performs.

Each widget has a nice set of configuration settings. You can set the size, color, product category, among others. The configuration pages are pretty well designed, easy to use and the final step provides code or auto inject into a handful of sites. Overall, it’s nicely done.

There are some things we would have liked to see. The ability to generate and grab a widget from the widget itself would be nice. For example, the Wish List widget (our version) would have been a good candidate for this. Understandably, this would not apply to every widget offered by Amazon.

While the system and widgets are a pretty good start, there are a few kinks here and there. Minor things like, when you look up a wish list by email address you are presented with multiple wish lists, but the lists are displayed with the owner’s name rather than the list name. So, you end up with John Doe, John Doe, John Doe, etc. and having to click through to actually know what list is what.

The Amazon widgets, while not perfect, are worth checking out.

Categories: Widgets Tags: ,