Jeremiah Owyang has a great list of attributes that characterize successful campaigns targeting social networks. While not all widgets are part of a marketing campaign, the list is still very applicable to all widgets. It’s definitely a must read. Here are the first three items from the list, head on over to Jeremiah’s blog for the complete list. Don’t forget to check out the comments for some good feedback and conversations.
Marketing Campaigns on Social Networks share the following attributes:
- Meets a business objective: First and foremost, any marketing campaign or activity should match with a business objective, regardless of the tools being used.
- Encourage Member Interaction: The most successful social networking campaigns and efforts involve the audience.
- Quickly scale: Social networks are designed for information to quickly move from member to member, so campaigns that lean on these capabilities perform the best. These attributes known as Velocity, Viralness, and Spread are key.
“What makes a Successful Marketing Campaign on Social Networks?” – Web Strategy by Jeremiah